Headshot photography

If you need professional head shots for LinkedIn, (and many of us do) you should check out these 7 Top Tips.

How to Take Headshots for LinkedIn
Personal brand photography example photo
female headshot example
Headshot photography

What’s the difference between Headshot Photography and Personal Brand Photography?

‘… some professions and personal brands need a more serious look, and if that applies to you then it’s fine …’

How To Take Headshots for LinkedIn; My 7 Top Tips

Learning how to take headshots for LinkedIn is easy with these tips –  they’re tried and tested and they’ll save you heaps of time, and many disappointments.

1 – Get the Lighting Right Any photographer will tell you that the success of your photos relies on carefully considered and arranged lighting. So take your time with this, and experiment.

Never use fluorescent lighting or standard flash photography. Go for natural light, especially if you don’t have good equipment, either outdoors or using the natural light coming through a window, for example.

Avoid taking shots in the middle of the day when the sun is directly overhead.

Twilight is ideal because the light is warm and the angle of the sun is low. Generally, light that comes down on you from above can make you look drawn and tired.

Take some test shots and look for hard shadows. Shadows should always be soft to be flattering.

2 – Keep the Focus on You Remember the focus of a head shot is always YOU, so make sure there are zero unwanted distracting elements. Check for signs, trees or posts that seem to grow out of your head! Ideally the background should be slightly out of focus.

3 – Consider Including just ONE Personal Accessory that reflects your personality and makes you who you are – a unique individual.

Consider your jewellery, your hairstyle or your make-up. Maybe you have a favourite tie or scarf you always wear? If it’s not too busy and distracting and it suits the shot, use it.

You can ask advice of friends and colleagues, but be careful who you ask. They should be someone you trust, someone honest and reliable who understands what you’re trying to achieve.

4 – Don’t Alter Your Appearance You need to be recognisable when you meet people face-to-face. The last thing you want is to give the impression you’re not genuine.

Please don’t be tempted to ignore this advice – it’s crucial to learning how to take headshots for LinkedIn. Wanting to look your best is understandable but make sure it’s still ‘you’ in the photo.

5 – Avoid These: busy patterns, all-black clothing, all-white clothing, plunging necklines, bare skin. Why? Firstly these will detract from You. Secondly very dark or very light colours are difficult to photograph.

But what if one or more of these is essential to you? What if you must wear black for the headshot? Don’t worry, a good professional photographer can fix this problem. Call John for more advice.

Its a good idea to  choose a colour that reflects the industry you work in (for example, blue is often used in the finance sector, black for legal, etc).

Another handy tip; if you’re going for a particular job, consider wearing a colour that matches the company’s brand – it’s a subtle way of building an immediate connection – with very little effort.

6 – Smile, yes, but make that smile natural and real – the whole of your face should smile, not just your mouth.

If you’re struggling to get that natural smile, close your eyes and bring to mind a happy memory. Find something that makes you laugh first and fills you with enough joy to keep you smiling when the laugh ends.

Practice with a mirror or your phone to get that smile right. Remember too, some professions and personal brands need a more serious look, and if that applies to you then a relaxed expression and subtle smile are fine. The goal is to be authentic and appropriate.

7 – Relax and try to enjoy having your photo taken. Scan you body for discomfort, and rid yourself of it.

This can be much easier said than done of course, but practicing relaxation, perhaps by following your breath in and out for a few minutes, is the way to master it.

You can help the process by making sure the environment you’re taking the shot in is one you feel at ease in.

To sum up, this advice applies not only to how to take headshots for LinkedIn, but equally to all head shot photography.

Whether it’s for your website a CV, your email signature or business card – a good head shot photo is useful for so many purposes. It’s a great investment in time and money.

So now you know how to take headshots for LinkedIn, you should see some great results.  But if you need more help, contact me below or see my Headshot Photography Packages.

What clients say about us

Laurent Frossard (PhD)
Laurent Frossard (PhD) Bionic Limbs Scientist
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John Pires captured immediately the professional images I wanted. He created great head shots and candid photos that stand out. I regularly use his photos on my promotional material and social media to gain attention and increase engagement. I appreciated John's creativity and direction.
Jessica Ricketts
Jessica RickettsJR Media
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I hired John Pires Photography to update my professional photos for my business. John and the team were great to work with and I love my photos. John made me feel relaxed and had some great ideas on how to pose for my photos. I use my photos in my all marketing materials and have received positive feedback from my clients. I would definitely recommend John and the team if you're looking for a stress free session with beautiful and natural photographs.
David Andreoli
David Andreoli CA MANAGER BALANCED BOOKKEEPING & TAX
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Our accounting practice engaged the services of John for our promotional shots in order to increase our expose to the marketplace. We found John very easy to work with and his creativity and easy going nature made the process fun and productive. John's direction was most welcome as this was a new process for us. The promotional material turned out great and we have had positive feedback from our clients. We would highly recommend John Pires Photography.
Michelle O'Hara
Michelle O'HaraOH! Marketing
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We at OH! Marketing have used John for our own photography and for our client’s photography. He is always accommodating and patient and his work is beautiful. We have found the results to truly reflect the personalities of the subject and truly capture the nature of the shoot. From professional to fun, to creative, he is able to capture it all. I have referred John onto many clients and will continue to do so.
Heather Jopson
Heather Jopsonhttps://beyondpm.com.au/
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We have used John Pires for a corporate branding shoot, team profiles and also for property photography. He is a talented photographer who does a great job at helping people feel at ease and you can tell he puts a lot of thought and work into understanding your professional story – your brand message – so that his work captures the essence of who you are as a person and business. The property photography that we had him do was exceptional, and we use those shots in our business branding. Another professional photographer had photographed the property previously, but the difference in John’s photos is a perfect example of how not all photographers are equal. The difference really was amazing! We highly recommend John for all corporate and property photography work. Thanks John for all you do for us! Heather Jopson, Beyond Property Management.
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What is Personal Branding?

In our competitive business world everyone needs to establish their niche. When You, the person you know best, can merge naturally with the image you need to present to your ideal client, you will have created something truly unique. This is fundamental to your building your niche.

This is the purpose of the Personal Brand. And it’s what I set out to capture on film.

Remember that a business identity (logo, slogan etc.) may not be enough to establish that vital niche. It is unlikely to be enough to separate you from your competitors.

So I encourage you to invest in a Personal Brand Shoot which gives you all the shots you need, including photos for:

  • your website
  • social media
  • print media
  • signage.